Boost Your Business with a Blog: How to Use a Professional Blog to Turn Prospects into Clients


You don’t have to be a techie, a marketing genius, or a writer to benefit from a blog. Having an effective business blog can boost your visibility on the web which translates to more traffic, leads, clients, speaking gigs and more opportunities. Implementing a few key tactics, your blog can be a powerful platform to establish your credibility and expertise so you become the defacto authority in your niche.

Denise Wakeman is an Online Marketing Advisor and Founder of The Blog Squad. She helps service professionals and small business owners leverage blogs for their business, as well as strategically use social media tools to boost online visibility to get more traffic, leads, customers and opportunities. Denise writes regularly on 3 marketing blogs, is a contributing author on, and frequently speaks at conferences and workshops about business blogging and how to gain expert status through social marketing. She has been quoted in the Wall Street Journal, The Huffington Post, Newsday, Canada’s National Post, FastCompany Online, as well as many other on and offline publications.

Online Visibility Secrets. Get more traffic, more leads, more clients and more opportunities for your business. A 26-week, Step-by-Step Action Plan for Creating a Positive, Pervasive Presence on the Web.

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