Founder of The Essential Message®
In order to really engage people in conversation about what you do, forget features and benefits. Instead, learn what really engages people in conversation about what you do. If that sounds simplistic, then why don’t more people do it? Michel shows you how to use Impact Statements, Persuasion Drivers and Provocative Questions to engage people in a way that’s clear, conversational, and most of all, compelling. What’s more, you’ll learn the fundamental principles that inspired the entire Essential Message approach. If you truly want to discover your Essential Message, start here!
Michel Neray is an award-winning copywriter, author, speaker and the founder and Chief Differentiation Officer of The Essential Message®.