Everything Starts With A Conversation (including your next sale!) with Michel Neray

MICHEL NERAY Founder of The Essential Message® In order to really engage people in conversation about what you do, forget features and benefits. Instead, learn what really engages people in conversation about what you do. If that sounds simplistic, then why don’t more people do it? Michel shows you how to use Impact Statements, Persuasion […]

The 5 Layers Of Differentiation with Michel Neray

MICHEL NERAY Founder of The Essential Message® Differentiation is at the core of your business success. When it comes to differentiating your business, the deeper you dig, the better (and more authentically) you build your business. The stronger your differentiation in the market, the bigger your opportunity to stand out, make a name for yourself, […]