Your Business Story

You’re a story teller by nature and you’re telling stories all the time about your business, relationships, health, family, even about what you want and what you’re capable of achieving. Your stories profoundly affect how others see you and how you see yourself. But have you realized that you can change them – and, in turn, transform what’s possible in your world. The most important story you will ever tell is the one you tell about yourself.

A big part of your role as a business owner is to motivate people to reach their desired outcomes. To do that you must engage their emotions, and the key to their hearts is your story. The most common way to persuade people is with reasoning and persuasion. Even if you do manage to convince, it’s not enough because people aren’t motivated or inspired to act on reason alone. In a story, you not only weave a lot of information into the telling but you also arouse your listener’s emotion and energy.

Storytelling is an important tool in your business:

  • An authentic brand story makes you memorable.
  • It differentiates you as desirable.
  • It brings your brand to life.
  • Your target market becomes hugely responsive.
  • It positions you as a visionary in your field.

Your capacity to tell stories is one of your profoundest gifts. Stories reflect your unique interpretation of your experience. The stories you tell about your business represent the single most powerful tool you have for branding your business and achieving your mission and vision. Creating deeply engaging stories will give you the tools to wield the power of storytelling and forever change your business and personal life.

Take some time to craft your business story, using the worksheet below.

Your Story Worksheet (PDF)

Image: The Beatles Hard Days Night, Visual Panic

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